{"id":1297,"date":"2021-02-11T14:48:02","date_gmt":"2021-02-11T13:48:02","guid":{"rendered":"https:\/\/www.unisonrights.es\/?p=1297"},"modified":"2021-02-11T14:48:02","modified_gmt":"2021-02-11T13:48:02","slug":"unison-interviews-raoul-rugamba-from-africa-in-colors","status":"publish","type":"post","link":"https:\/\/www.unisonrights.es\/en\/unison-interviews-raoul-rugamba-from-africa-in-colors\/","title":{"rendered":"Unison interviews Raoul Rugamba from Africa in Colors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/raoul-rugamba\/\"><strong>Raoul Rugamba<\/strong><\/a> is CEO and founder of <a href=\"https:\/\/africaincolors.com\/\"><strong>Africa in Colors<\/strong><\/a>, a festival boosts the creative industry of the continent to create a sustainable economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The iniciative looks for putting Africa in the map for the creative sector and offers business opportunities for African talents. We spoke with Raoul about the challenges for African creators to<strong> access, exposure and grow in the market<\/strong> in the absence of infrastructure, funding or favorable policies.<\/span><\/p>\n<h4><b>What do you think are the main challenges that the music sector in African countries is facing today? And in the copyrights area specifically?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">African creators\/musicians are struggling to have <strong>growth environments, exposure, and how to sell their creations<\/strong> on their local markets or on other markets either on the continent or beyond. This is due mainly to lack of infrastructures, favorable policies, and access to funding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mobility<\/strong> is also another major challenge. Access various platforms (festivals, concerts, conferences, etc.) across the continent has been a<strong> challenge and obstacle<\/strong> for music industry players, access to new markets is not easy for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copyrights and loyalty collection are still problematic for these artists. However we are seeing a tremendous growth and positive results by various CMOs across African countries, but it requires<strong> more efforts for many of the players of the music industry<\/strong>, be on the public side or the private side, it needs more policy framing and support, more market integration and collaboration, and better investment attractions\/incentives.\u00a0<\/span><\/p>\n<h4><b>How do you think that technology could bring solutions to those challenges?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Everything starts with data. <em><strong>Blockchain<\/strong><\/em> is no more the next big thing, it is the big thing. We are talking about Data: its<strong> privacy counts<\/strong> and it is important to people and their security to leverage on what the blockchain has to offer. This platform is about that, and I encourage everyone creators to be part of this. It is also important to these creators to be part of this network, it will allow them to tap into <strong>new opportunities, access new markets, collect their royalties<\/strong> from markets they wouldn\u2019t be able to do by themselves or via some CMOs.<\/span><\/p>\n<h4><b>What is your projection of the evolution of recorded music and copyrights generation for the next few years in Africa?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Several projects are undergoing across Africa in terms of enhancing<strong> infrastructures, artists mobility, increasing collaboration and creating<\/strong> <strong>bridges<\/strong> between Africa and the rest of the world. These environments will allow the music industry to grow, have more musicians, more talents and more recordings made out of Africa by Africans. By bringing together the two parties, the public and private sectors, it will increase collection of royalties for these artists, but also, collection of those royalties beyond their main markets.\u00a0\u00a0<\/span><\/p>\n<h4><b>How do you think that Unison could support in these next steps?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><strong>Unison is coming at the right time<\/strong>: the time where the culture and creative industries across Africa are booming.\u00a0<\/span><span style=\"font-weight: 400;\">By having Unison collaborating with CMOs in Africa and other players of the music industry on the continent, we will increase the chances for these artists to create more jobs and revenues for their businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unison expertise would also be interesting to tap into, in terms of <strong>increasing awareness of the copyright<\/strong> and how best put in place policies that support artists and consumers in terms of royalty collection.\u00a0<\/span><\/p>\n<p><strong>About Africa in Colors<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Africa in Colors is a<strong> panafrican project<\/strong>, a catalyst of creating a panafrican cultural and creative industry ecosystem.\u00a0 It is a network of 26 countries today, 20 countries being on the continent and 6 being outside the continent. The project is run through three main pillars,<strong> Education, Collaboration and Access to funding.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raoul Rugamba is CEO and founder of Africa in Colors, a festival boosts the creative industry of the continent to create a sustainable economy. The iniciative looks for putting Africa in the map for the creative sector and offers business opportunities for African talents. We spoke with Raoul about the challenges for African creators to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[222,74,157,49,220,221],"class_list":["post-1297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-africa-en","tag-blockchain-en","tag-cmo","tag-copyright-en","tag-new-opportunities","tag-raoul-rugamba-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unison interviews Raoul Rugamba from Africa in Colors - Unison<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unisonrights.es\/unison-entrevista-a-raoul-rugamba-de-africa-in-colors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unison interviews Raoul Rugamba from Africa in Colors - Unison\" \/>\n<meta property=\"og:description\" content=\"Raoul Rugamba is CEO and founder of Africa in Colors, a festival boosts the creative industry of the continent to create a sustainable economy. 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