Results, Not Rhetoric: Unison’s Next Chapter of Global Expansion
By Jordi Puy, CEO at Unison
Unison is the independent, tech-driven rights management entity that measurably grows creators’ and rights holders’ income.
At Unison, we are proud to have increased digital collections for our clients sometimes four, five, or even ten times over compared to their income with previous providers. Creators deserve a rights manager that’s modern, built for digital and constantly evolving to keep up with today’s technology and the music industry’s constant change.
In the year ahead, we’re expanding into new territories to empower more independent composers and publishers.
Our promise: measurable improvement, faster conflict resolution, and full transparency, from usage to payout, including detailed audience analytics that help creators grow.
“In 2019, we stated our plans. Now, six years later, we can show the results.”
From Vision to Reality
Over the past six years since we started operating, Unison has become one of the leading international independent rights management entities in music — delivering real, data-driven results for creators.
We’re now entering a phase of commercial expansion, reaching more rights holders globally and delivering even greater returns on their copyright collections.
Built for Performance
We’ve developed our own proprietary rights management platform that optimizes every step of the rights management cycle — from registration to payment.
It processes massive volumes of data to accurately register works, match, identify, collect and distribute royalties owed to our clients, with the capacity to generate IPIs and ISWC codes weekly.
We bring a new level of transparency by offering unprecedented detail on music usage and revenue origins through our proprietary rights management platform. Clients gain access to granular data that empowers them to evaluate, verify, and leverage valuable insights, not only to trace income from usage detection to payment, but also to support business intelligence and strategic decision-making.
Unison also partners with world-class companies whose cutting-edge solutions connect with Unison’s platform to facilitate metadata enrichment, improve matching ratios, and deliver audio fingerprinting technology to monitor radio and TV, amongst many areas.
At the same time, we are very focused on applying artificial intelligence for rights management, including fraud detection, and are constantly finding applications for this technology and others in order to improve our effectiveness. Some current focuses are improving the accuracy of detection of works and conflict resolution protocols, including international song and recording codes matching. New possibilities are always emerging, and we are committed to constantly moving forward. Our platform and our technology have never been static, nor will they ever be.
We’re now completing a major platform refactor to make Unison’s technology even faster, stronger and ready for the next industry challenges ahead.
“We don’t build something and leave it as it is, we evolve, because technology evolves.”
People Make the Difference
Technology powers Unison, but people define Unison.
Our team of rights management professionals combines deep industry expertise with genuine care for clients. Our client managers know their clients and catalogs intimately, offering real solutions with speed and professionalism.
On the operations side, our experts bring decades of experience from publishers, collecting societies, and legal representation.
“Technology drives us forward, but expertise and care define who we are.”
Delivering Real Results
Over six years since the start of our operations, we’ve helped independent creators multiply their collections — and recover royalties that might otherwise have been lost in the black boxes of the traditional system.
Through our proprietary tech and global deals with DSPs and UGC platforms, we collect directly from more territories, unlocking new revenue sources for our clients.
Challenging the Status Quo
Without a doubt, our hardest battles have been with the traditional entities that didn’t (and sometimes still don’t) respect the new European legislation, and have created serious illegitimate barriers of entry, as it has been resolved by the Spanish Competition Authority and the commercial courts on several occasions in the cases that have gone in our favour.
We have dedicated resources, both in work-hours and financially, to ensure that the current law is respected by our competitors, defending the rights holders autonomy and freedom to choose who they want to work with.
Looking Ahead
Our goals for the coming year are ambitious but clear:
– Expand globally, reaching more rights holders.
– Support underrepresented creators.
– Continue delivering technology-driven transparency and growth to the independent music community.