We join the “Verifi Rights Data Alliance” initiative with Warner Music Group, Deezer and FUGA

We are part of the inaugural members of “Verifi Rights Data Alliance” initiative of Verifi Media, a global leader in modern media rights data management services. This alliance will streamline the exchange of information for music catalogues throughout the digital value chain, allowing each entity to maintain its own data source.

In addition, Warner Music Group, Digital Service Provider Deezer and music distributor FUGA −on behalf of its B2B clients who have chosen to opt in−, have also been confirmed. Members of VRDA are committed to build an orchestrated approach to data sharing that will maintain the integrity of each contributor’s own information, while granting VRDA members the permissioned ability to collaborate and easily update property information.

VRDA will enable data and change management as well as collaboration across the digital value chain by building a two-way data flow to and from DSPs and owners. The initiative also facilitates the delivery and ongoing maintenance of better music rights data directly to DSPs and rights management entities or societies.

Verifi’s engine “verifies” data, provides ISRC and ISWC matching services and works with its members to create modules to greatly simplify and improve the accuracy of tasks such as catalog transfer and ingestion, benefitting copyright owners as well as artists and songwriters. In addition, Verifi’s public data set will allow anyone to easily see who owns and represents particular songs, contributing to the transparency of rights data, but without sacrificing control of sensitive information.

Jordi Puy, our CEO, reaffirmed his commitment to this initiative: “As our name states, Unison understands the importance of many voices coming together to form a greater whole −that’s why we joined VRDA,” and he added that the collaboration “ensures that all our artists’ data is fully up-to-date on all services.

For its part, Verifi Media defines this initiative as “a huge step forward in our mission to allow data in the music business to travel at the speed of digital without requiring anyone to give up their proprietary information”. Ken Umezaki, Co-Founder and CEO of Verifi Media, has detailed that this launch is a “unprecedented global alliance across the recorded music industry verticals enables each members’ data to be accessible yet separate, speaking to each other across different standards and eliminating bad data, missed payments for rights-holders, and administrative headaches for labels, publishers, DSPs, PROs, and distributors.”